Since opening my shop on Etsy in March '08, I have learned that making the jewelry plays a little part in the beginning. The most important thing to have a successful shop is to Promote, Promote, and then promote some more. You can make the most beautiful, unique items ever and never sell a thing because people can't find you. Opening up a store or shop does not automatically mean the customers will start flocking to it.
It's rather overwhelming thinking about and doing all the things necessary to get your name and items out there for people to see. It's exhausting really. First it was, "you have to start a blog." Okay. I'll do it, but not an easy task. But then I have to promote my dang blog because who in the heck is going to read it? So Now I'm promoting my blog to promote my shop. And this is just the beginning.
It's rather overwhelming thinking about and doing all the things necessary to get your name and items out there for people to see. It's exhausting really. First it was, "you have to start a blog." Okay. I'll do it, but not an easy task. But then I have to promote my dang blog because who in the heck is going to read it? So Now I'm promoting my blog to promote my shop. And this is just the beginning.
Flickr? Okay. Whatever.
Next I'm told, "You must have a Flickr acct." What is that? What's the purpose? So I checked it out and decided to sign up. Of course, there is more promoting necessary once again to get the people to come and see my pictures. That's what it is, pictures and groups and all sorts of things. At least they make it easy to upload my pictures. Now I have to search for groups that are a good mix and promote within those groups. It actually seems to be working.
Twitter, I thought that was something that happened to old people
Next is the Twitter acct, which can lead to your Flickr acct, my blog and my website. What twitter does exactly is a bit strange. Just a way to tell your "followers" what you're up to in 140 characters or less. Same thing with Flickr, you hook up with people with similar interests.
Post in the Etsy Forums
I kept reading about this so I started checking them out. So once in awhile I would go to an interesting topic and maybe even post something. Seems I am quite the thread killer. I'm getting better at it though and it is a good way to network. Again, more promotion.
Etsy Showcases
Etsy Showcases
Are they worth it? I'm not convinced. I have advertised several times and I did obtain some great repeat customers. Most times, though, no hits as far as sales. Lots of hearts. I'll keep doing it from time to time. Perhaps money is better spent on renewing items.
Overall, word of mouth is the best. Good luck to all of us starting out!
Pictures above; same piece before and after oxidization
7 comments:
And also we ensure that when we enter in this specific blog site we see to it that the topic was cool to discuss and not a boring one.
And after all that marketing all you get is a few lousy smam comments huh? hehe.
All that work sounds exhausting!
Can you believe that shit? Well, at least you read it.
julie
Dear twistedjules, Don't you get so frustrated with marketing or selling. See, I came to your site to see what you are doing. Hey, I am even in worse condition than you are. I just started etsy. My site is alankarshilpa.etsy.com and I know less about marketing. But I'll tell about your work to other people and this way it'll go some where.
You make beautiful jewelry, so hang in there. I want to thank you for introducing me to Eni oken. I have learned how to make the Herringbone pattern from her tutorial. So , hang in there my friend. With all the best, Dita.
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